In the spring of 2019, my top sponsorship performance earned me the role of club fundraising director for the new term.
To train new members, I compiled my negotiation experiences from the previous year into a reusable methodology guide. I also self-studied business law and held weekly sessions to teach the team. Without realizing it, my skillset began shifting from "execution" to "strategy."
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The results spoke for themselves: by the 2020 finals, both the sponsorship revenue and the number of participants hit record highs for the club.
2020 Spring business competition finals.
Over two years of collaboration within the industry, I noticed an interesting trend: companies in the education and training sector have a strong and consistent demand for sponsoring student-run events.
The reason is simple—student events naturally attract both students and parents, a type of organic audience that corporate marketing events can't replicate. As a result, many education companies set aside part of their annual marketing budgets specifically for sponsoring student activities to build their brand awareness among younger audiences.
However, the disconnect between these two vastly different groups often creates an information barrier, making it difficult for either side to find the right opportunities.
This gave me an idea:
could I use my existing network of student organizations and businesses to build a platform that bridges this gap?
2018
2020